Mekong Tourism

Forum 2015

June 15-19, 2015
/
Da Nang, Viet Nam
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FREE: 4 Events in 4 Days
Register Online

Mekong Tourism Coordinating Office

The Mekong Tourism Coordinating Office (MTCO) is administered out of the offices of the Department of Tourism of the Ministry of Tourism and Sports of Thailand, based in Bangkok, and was established with funding from the six governments of Cambodia, China,Laos, Myanmar, Vietnam, and Thailand, which represent the Greater Mekong Sub-region (GMS). A common goal of both of public and private sectors in all countries is to create sustainable tourism profit. This is achieved optimally by increasing inbound tourism yield, by developing quality products that tourists are willing to buy, and inciting longer stays with enhanced motivation to revisit. Thus, GMS’s strategy is to “develop and promote the Mekong Region as a single tourism destination. In 2013 the GMS welcomed 51.7 million international tourist arrivals, representing a 3% share of the global market.

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Mekong Tourism Forum: The GMS must-attend Conference

The Mekong Tourism Forum provides a cooperative platform for public and private sector stakeholders in the tourism industry to discuss the development, marketing and promotion of travel to, from and within the Greater Mekong Subregion (GMS), and monitor sustainable and responsible tourism growth. The Mekong Tourism Coordinating Office (MTCO) has revived the forum in 2010 taking place in Siem Reap, Cambodia, with the theme of “New Roads, New Opportunities”. Followed by MTF2011  “Destination Mekong: The Making of a Star” in Pakse, Laos,  MTF2012 in Chiang Rai, Thailand with the theme of “20/20 Vision: Building on Two Decades of GMS Cooperation”, MTF2013 in Guilin, China with the theme ““The Rise of the Chinese traveller: Optimizing the impacts for the GMS”, and MTF2014 in Mandalay, Myanmar with the theme “Tourism investment for the protection of Heritage and Culture”.

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Free Registration: MTF 2015 - 5 events in 4 days.

Hosted by the Viet Nam National Administration of Tourism (VNAT) and Da Nang City at the Hotel Novotel Premier Han River, the three-decade old event is now free of charge for all tourism professionals, and features The Mekong Tourism Marketing Workshop, produced in collaboration with UNWTO,PATA, ATTA, GSTC, and Bangkok-based Thammasat University on Monday June 15; the Mekong Tourism Social Media Boot-Camp produced by Digital Innovation Asia on Tuesday June 16; the Mekong Tourism Investment Summit, produced in cooperation with HVS, Horwath HTL, and C9 Hotelworks, followed by the screening of a movie called Gringo Trails on Wednesday June 17; and the main Mekong Tourism Symposium on Thursday June 18, emceed by Travel Editor and TV host of CBS News Peter Greenberg. MTF2015 ends with a range of exciting post tours on June 19th to explore the region.

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Speakers

Program

Unlocking the potential of Mekong Tourism via Innovative Partnerships
Day 1
15 Jun 2015
Day 2
16 Jun 2015
Day 3
17 Jun 2015
Day 4
18 Jun 2015

MTF 2015 Registration & Hospitality Desk Opens

Please use Hashtags #TourismMekong and #MTF2015 when posting on social media, and follow us on Facebook (TourismMekong), Twitter (TourismMekong), Instagram (TourismMekong), Pinterest (MekongTourism), LinkedIn, and visit us at www.MekongTourism.org.

MEKONG TOURISM MARKETING WORKSHOP: Welcoming Remarks

UNWTO/PATA Mekong Tourism Marketing Workshop: Thematic Routes Optional workshops with rotating breakout groups to discuss relevant themes and thematic routes including (1) Food Tourism; (2) Ocean & River Cruise Tourism;...
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Ivy Chee
Jens Thraenhart

Theme Concept Paper Presentation 1 (Cruise)

Ocean & River Tourism presented by United Nations World Tourism Organization (UNWTO) Speakers: > Eric Ricaurte, Lead Consultant of the UNWTO report, Sustainable Cruise Development Strategies: Tackling the Challenges in...
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Le Tuan Anh
Eric Ricaurte

Theme Concept Paper Presentation 2 (Community)

Community-based Tourism presented by Pacific Asia Travel Association (PATA) in partnership with the Global Sustainable Tourism Council (GSTC) Speakers: > Chris Bottril, Dean of the Cappilano University, Vancouver, Canada and...
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Chris Bottrill

Theme Concept Paper Presentation 3 (Adventure)

Adventure Tourism presented by Adventure Travel Trade Association (ATTA) Speakers: > Michael Haynes, ATTA Consultant
Michael Haynes

Theme Concept Paper Presentation 4 (Food)

Food Tourism presented by Thammasat University Speakers: > John Koldowski – College of Innovation, Thammasat University
John Koldowski
13:50 – 14:00

Coffee Break

Breakout Sessions in 4 Groups

River-based Tourism Lead Facilitator: Harmony Lamm, Deputy Manager, UNWTO Regional Support Office for Asia Pacific Community-based Tourism Lead Facilitator: Chris Bottril, Dean of the Cappilano University, Vancouver, Canada and PATA...
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16:00 – 16:15

Coffee Break

Outcome: Workshop Discussions

Emcee: Jens Thraenhart, Executive Director, Mekong Tourism Coordinating Office (MTCO) River-based Tourism Lead Facilitator: Harmony Lamm, Deputy Manager, UNWTO Regional Support Office for Asia Pacific Community-based Tourism Lead Facilitator: Chris...
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Harmony Lamm
John Koldowski
Natasha Martin
Chris Bottrill

MEKONG TOURISM SOCIAL MEDIA BOOT CAMP: Welcome & Opening Remarks

Being social online and offline requires certain rules and etiquette of collaboration. Bruce Hancock, experienced motivational speaker and facilitator of many workshops, gives an intro on how to build a...
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Bruce Hancock

Social Media

Leveraging Facebook and Instagram to engage travelers.   Matt Hulen, Head of Travel, Facebook
Matt Hulen

Online Reviews

The importance of managing Tripadvisor as a platform. Matt Zato, Destination Manager ASEAN, Tripadvisor
Matt Zato
11:00 - 11:30

Networking Break

Reputation Management

Managing your products and destinations online reputation via various websites, and strategies to actively engage.   Michael Chin, Vice President APAC, ReviewPro
Michael Chin
12:00 - 14:00

Lunch

Mobile

How to develop a mobile strategy that engages visitors pre, during, and post trip Vineet Butki, Co-Founder, Guiddoo
Vineet Budki

China Social Media

Market via social media and online to Chinese consumers George Cao, CEO & Co-Founder, Dragon Trail China
George Cao
15:00 - 15:30

Networking Break

Social Media in South East Asia

Learn about the importance of Social Media in South East Asia, with a focus on Vietnam. Speaker: > Sieng Van Tran, CEO, .egg digital
Sieng Van Tran

The Future of Travel Marketing for Small & Medium Tourism Businesses

What is on the horizon when it comes to Digital Innovation in Asia Stephen Joyce, Former Chair of the Open Travel Alliance & CEO of Rezgo (Canada)
Stephen Joyce

E-Xperience Mekong

Expert Panel and Open Forum Discussion: How can digital and social media be leveraged to market the GMS to the world and share experiences and stories online? Facilitator: > Ivy...
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Bruce Hancock
Ivy Chee

MEKONG TOURISM INVESTMENT SUMMIT: Welcome and Opening

The global theme of The Mekong Tourism Forum Investment Summit relates to how innovative partnerships can be created across sectors of the Tourism Industry, to successfully unlock the potential of...
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Bruce Hancock
Jens Thraenhart

The Big Picture

An overview of tourism performance across the GMS – mature vs. developing vs. untapped destinations Speaker: Daniel Voellm, HVS
Daniel Voellm

Networking Break & Investment Opportunity Showcases

Opportunity Features: Key stakeholders promoting their country and/or companies for potential partnerships and foreign investment   At MTF2015, we will host Investment Opportunity Showcases to assist hotels, attractions, destinations, cruises,...
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Practitioner Perspectives in the GMS: Investing & Operating in the GMS

Active players in developing, investing in and operating hotel and tourism projects in the GMS share their seasoned views on the opportunities and challenges for aspiring players.   Moderator: Robert...
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Vanessa Koo
James Kaplan
Peter Ryder
Peter Semone
Robert Hecker

Alternative Accommodations Models: Beyond Hotels, Getting Out of the Box

Greater Mekong is seeing a shift in tourism demand for more authentic and boutique experiences. Learn more about niche offerings such as riverboats, tented camps, private island hideaways and “poshtels”,...
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Sokoun Chanpreda
Jack Bartholomew
Rory Hunter
Bill Barnett
12:15 - 13:15

Lunch

Case Study: Viet Nam

Viet Nam has seen rapid tourism development, and especially Da Nang City at the central coast. Sun Group will share its experience in helping transform the beach town in a...
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Nguyen Thi Ngoc Lan

What’s Hot & What’s Not: Experience Mekong

Cross border cultural routes – rural and local experiences, panel by Tour Operators, River Cruising and the Mekong
Steven Schipani
Chris Pucher
14:45 - 15:30

Break

Movie Screening: Gringo Trails

Introduction by the Director & Producer Very relevant for the Mekong Region, the new film “Gringo Trails” shows the unanticipated impact of tourism on cultures, economies, and the environment.  ...
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Pegi Vail

MEKONG TOURISM SYMPOSIUM OPENING

Vietnamese Cultural Performance MC: Mr. Tran Phu Cuong, Deputy Director International Cooperation Department, Viet Nam National Administration of Tourism (VNAT)
Mr. Tran Phu Cuong

MTF2015 Opening Ceremony

Welcome to the Mekong Tourism Symposium Official Speeches: > Mr. Le Khanh Hai, Vice Minister of Ministry of Culture, Sports, and Tourism of Viet Nam > Mr. Phung Tan Viet,...
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Keynote Presentation: Unlocking the Potential of the GMS via Innovative Partnerships

The Mekong region is one of the last frontiers in the world for authentic travel experiences. How can public and private sector work together to leverage opportunities and overcome challenges...
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Peter Semone

Networking Break

Time out to explore The Mekong Trading Post, a marketplace showcasing products and services that are “Made in the Mekong” and connect local producers with the global value chain. Enjoy...
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Capacity Building and Human Resources Development via Innovative Partnerships – Example: Viet Nam

The foundation of delivering great travel experiences are amazing people working in the tourism industry. For the last 18 years, the NGO KOTO in Viet Nam has trained under privileged...
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Dana McNairn
Peter Semone
Sokoun Chanpreda

Panel Discussion: Innovative Partnerships & Protection of the GMS

Culture. Heritage. People. Legacy. Panel discussion with senior executives of travel and tourism firms operating in the GMS as well as representatives from National Tourism Organizations to discuss how the...
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Maaike de Lange
Dr. Ha Van Sieu
Luc Citrinot
Sokoun Chanpreda
Jack Bartholomew
Mason Florence

Case Study Australia: Developing Innovative Partnerships that drive Product Distribution

Case Study of the successful implementation of the Australian Tourism Data Warehouse (ATDW)  – a project led by Tourism Australia and the Provincial Tourism Organizations in Australia to develop capacity training,...
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Liz Ward

Case Study Thailand: Developing Innovative Partnerships that drive Unique Positioning

Thailand has developed a unique infrastructure in bringing public and private sector together in marketing the country as a top tourism destination to the world. The “Discover Thainess” Campaign is...
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Kittipong Prapattong

Case Study Viet Nam: Developing Innovative Partnerships that drive Destination Development

Viet Nam has successfully implemented public and private partnerships to develop destinations. The new Viet Nam Tourism Advisory Board has been leveraged to drive collaboration and engagement among various stakeholders....
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Mary McKeon

Networking Break

Time out to explore The Mekong Trading Post, a marketplace showcasing products and services that are “Made in the Mekong” and connect local producers with the global value chain. Enjoy...
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Innovative Partnerships & Product Development: Outcome & Recommendations from the Mekong Tourism Marketing Workshop

UNWTO and PATA together with partners ATTA and Thammasat University will present the results from the Monday workshop on thematic marketing and product development.   Moderated by Chris Bottril (Capilano...
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John Koldowski
Chris Bottrill
Le Tuan Anh

Innovative Partnerships & Tourism Development: Outcome & Recommendations from the Mekong Tourism Investment Summit

The Mekong Tourism Investment Summit debated how innovative partnerships can help fuel responsible growth and development in the GMS.   Moderated by Robert Hecker (Horwath HTL), Chris Pucher (HVS), Bill...
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Bill Barnett
Chris Pucher
Robert Hecker

Innovative Partnerships & Story Telling: Outcome & Recommendations from the Mekong Tourism Social Media Boot Camp

Disruption and reinvention through technology has driven tourism development throughout the 20th century. Yet it is not the technology in itself that drives that evolution but rather the new business...
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Matt Hulen
Matt Zato
George Cao
Jens Thraenhart

Networking Break

Time out to explore The Mekong Trading Post, a marketplace showcasing products and services that are “Made in the Mekong” and connect local producers with the global value chain.  Enjoy...
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Innovative Partnership in the GMS: Introduction of the Mekong Innovative Tourism Awards

The Mekong Innovative Tourism Awards will recognize innovative and experiential responsible tourism businesses in the Greater Mekong Sub region. The vision is to encourage responsible and sustainable tourism practices while...
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Jens Thraenhart

Wrap-up and Closing

Speaker: Mason Florence, CEO of Talisman Media & former Executive Director of the Mekong Tourism Coordinating Office (MTCO) Engaging the audience: Bruce Hancock
Bruce Hancock
Mason Florence

Farewell Gala Dinner

Hosted by Ministry of Culture, Sports, and Tourism of Viet Nam (MCST)

Location

Hotel Novotel Danang Premier Han River
Hotel Novotel Danang Premier Han River,
36 Bach Dang Street,
Hai Chan District,
551291 DANANG,
VIET NAM

www.novotel-danang-premier.com


Tel (+84)5113929999,
Fax (+84)5113929998