About MTF

MTF2015 FlyerWHY JOIN MTF 2015 IN DANANG?

Mekong Tourism Forum 2015 in Da Nang, Viet Nam – June 15-19, 2015: 

Register for free at www.MekongTourismForum.org and view the Information Note. Download the entire program in PDF.

The 2015 Mekong Tourism Forum in Da Nang, Viet Nam, hosted by the Ministry of Culture, Sports, and Tourism of Viet Nam (MCST), the Viet Nam National Administration of Tourism (VNAT), and the City of Da Nang, from June 15-19, 2015, features four events during four days, at zero cost registration free, including the Mekong Tourism Marketing Workshop, the Mekong Tourism Social Media Boot Camp, the Mekong Tourism Investment Summit, and the main Mekong Tourism Symposium to focus on bringing public and private sector together to collaborate, discuss, and debate on key issues to position the Greater Mekong Sub-region (GMS) as a single tourism destination, promoting multi-country travel to secondary destinations. In addition, MTF15 will provide engaging networking, beautiful evening functions, a movie screening of an award-winning feature film, investment opportunity showcases, cooking demonstrations by Koto students during breaks, and a host destination ranked as one of the top beach destinations in the world.  Don’t miss out: Reserve your place, and register for free at www.mekongtourismforum.org. Please like us on Facebook and Instagram, and follow us on Twitter and Pinterest: @TourismMekong. Use hashtags #TourismMekong and #MTF15

What’s happening this MTF2015?

1.     Mekong Tourism Marketing Workshop (in collaboration with UNWTO, PATA, ATTA, GSTC, and Thammasat University) – private and public sector collaboration on product development, aligned to the new Mekong Tourism Marketing Strategy, focusing on key themes and thematic routes in the GMS; from food, cruise, and community based tourism, to adventure tourism. ‎

2.     Mekong Tourism Social Media Boot-Camp (in collaboration with Digital Innovation Asia) educating the industry on the importance of digital, social, and mobile. The event features experts from facebook, Tripadvisor, Dragon Trail (China), Rezgo (Canada), Guiddoo (India).

3.     Mekong Tourism Investment Summit (in collaboration with HVS, Horwath, and C9 Hotelworks) debating investment opportunities, risks, and challenges in the GMS, to create innovative partnerships by hoteliers, airliners, tour operators, cruise companies, banks and public sector.  

4.     Mekong Tourism Symposium – the main event of the Mekong Tourism Forum focusing on the MTF2015 theme “Unlocking the Potential of Mekong Tourism via Innovative Partnerships”. This year, the Mekong Tourism Symposium” is emceed by award-winning author, and TV host and travel journalist Peter Greenberg of CBS News. 

5.     Movie Screening: Gringo Trails – introduced by the film’s director and producer, movie screening of the award-winning feature film “Gringo Trails”, showing the unanticipated impact of tourism on cultures, economies, and the environment. ‎

6.     Post Tours – exciting tours to explore the region, including Da Nang City (including Marble Mountains and Son Tra Peninsula), Hoi An City (a beautiful UNESCO heritage town), Ba Na Hills, and the Cotu Ethnic Minority Community Village ‎(one of Vietnam’s most authentic hill tribes).

MTF_2014MEKONG TOURISM FORUM

The Mekong Tourism Forum provides a cooperative platform for stakeholders in the tourism industry to discuss the development, marketing and promotion of travel to, from and within the Greater Mekong Subregion (GMS). It presents an inclusive, interactive and results-oriented opportunity to encourage public and private sector participation in  representing the GMS as a single destination.

Pacific Asia Travel Association (PATA) organized the first Mekong Tourism Forum in 1996 and led it for 10 consecutive years. The hosting of this influential annual event rotated among destinations within the GMS until 2005. In subsequent years private sector initiated events around the region continued to work towards the forum’s goals.

The Mekong Tourism Coordinating Office (MTCO)has revived the forum in 2010 taking place in Siem Reap, Cambodia, with the theme of “New Roads, New Opportunities”. Followed by MTF2011  “Destination Mekong: The Making of a Star” in Pakse, Laos,  MTF2012 in Chiang Rai, Thailand with the theme of “20/20 Vision: Building on Two Decades of GMS Cooperation”, MTF2013 in Guilin, China with the theme ““The Rise of the Chinese traveller: Optimizing the impacts for the GMS”, and MTF2014 in Mandalay, Myanmar with the theme “Tourism investment for the protection of Heritage and Culture”.

Six Nations Three Common Goals

The Mekong Tourism Forum works to achieve three main objectives:

  • To raise the profile of the Greater Mekong Sub-region (GMS) as a single tourist destination
  • To provide an industry-wide platform for the public and private sectors to address sub-regional tourism issues
  • To expand marketing networks and opportunities for promoting the GMS and its stakeholders, pool collective resources and create intra-industry synergy.

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