Case Study Thailand: Developing Innovative Partnerships that drive Unique Positioning

18 Jun 2015
14:00 - 14:30

Case Study Thailand: Developing Innovative Partnerships that drive Unique Positioning

Thailand has developed a unique infrastructure in bringing public and private sector together in marketing the country as a top tourism destination to the world. The “Discover Thainess” Campaign is a great example to introduce new and lesser destinations, and promote the unique culture as a true differentiator in a competitive marketplace.


Presented by Kittipong Prapattong, Director ASEAN Division, Tourism Authority of Thailand (TAT)