MEKONG TOURISM MARKETING WORKSHOP: Welcoming Remarks

15 Jun 2015
13:00 – 13:10

MEKONG TOURISM MARKETING WORKSHOP: Welcoming Remarks

UNWTO/PATA Mekong Tourism Marketing Workshop: Thematic Routes

Optional workshops with rotating breakout groups to discuss relevant themes and thematic routes including (1) Food Tourism; (2) Ocean & River Cruise Tourism; and (3) Community-based Tourism. The workshops will be lead by UNWTO (Ocean Cruise/River Cruise Tourism), PATA (Community-based Tourism), and Thammasat University (Food Tourism). Participants from the Private and Public sectors will engage in workshops, facilitated by subject matter experts, to come up with strategies, products, and promotional ideas to further develop these themes for key target markets. Registration is mandatory. Each group discussion will be limited to 15 senior travel and tourism professionals.

Co-Emcees:

> Jens Thraenhart, Executive Director, Mekong Tourism Coordinating Office (MTCO)
> Ivy Chee, former Regional Director East Asia, PATA & Managing Director, IC Global Associates