John Koldowski is Head of the Service Innovation & Development Unit within the College of Innovation at Thailand’s Thammasat University as well as a member of the Tourism Action Group (TAG) at the same institution. Prior to this appointment, John was Deputy CEO of PATA where over a fifteen-year span he came to be regarded as one of the travel and tourism sector’s leading analysts. Mr. Koldowski specialises in the capture, analysis and interpretation of information concerning shifts, movements and/or trends in the travel and tourism industry, particularly those affecting the Asia Pacific region. This includes monitoring statistics on travel movements, tracking policy and legal developments, identifying ch anges in consumer preferences and destination developments with respect to branding and positioning. Mr. Koldowski has extensive experience from across a wide variety of fields including the pharmaceutical, transportation and telecommunications industries as well as travel and tourism – the latter beginning with assignments with Tourism Tasmania and the Northern Territory Tourist Commission (now Tourism NT) before moving to Singapore and then to Thailand, with PATA. John is a graduate of the Flinders University of South Australia, the University of Central Queensland and the University of Tasmania and is currently a Doctoral candidate. He lives and works in Thailand but is engaged extensively with assignments across Asia.