Ivy Chee is the tourism consultant for IC Global Associates and has been appointed as a consultant to Travel Channel, Food Network and Fine Living lifestyle media platforms. Owned by Scripps Network Interactive, the Travel Channel is the world’s leading international travel broadcaster, transmitting 24 hours a day in 23 languages to 133 countries in Europe, Middle East, Africa and Asia Pacific. Ivy has over ten years of experience in media, event planning and management, digital marketing, travel and tourism projects in the Asia region. A global entrepreneurial spirit, she is passionate in influencing and inspiring tourism stakeholders to include strong community and business relationships. Her new initiative, IC Global Associates, offers a range of consulting services that are designed to support their clients to strategically reach their potential in media, event management and business matching. During her former role as the Regional Director – East Asia of the Pacific Asia Travel Association, Ivy has positively impacted a wide range of communities and business clusters in the tourism industry. She has meaningfully connected with ministers and the CEO of major companies, whilst understanding the value of SME and micro enterprise contributions to the complete visitor economy. A frequent speaker and moderator at the ASEAN and APEC tourism meetings and major trade conferences, Ivy is fluent in English, Mandarin, Cantonese, Malay and speaks basic Japanese. Ivy is committed to make a positive difference with those she comes into contact with every day.